Founded by legendary producer Teddy, The Black Label has emerged from the shadows with a stunning series of victories this year. With Allday Project storming the charts and the K-pop Demon Hunters soundtrack reshaping global perceptions of K-pop music, the label now stands at the forefront of the industry.
A Stellar Start to 2025
The company’s winning streak began on June 23 with the debut of Allday Project, a co-ed group that defied industry norms with a daring concept and a lineup featuring idols, models, and even heiresses. Their debut single Famous shot to #1 on the Melon Top 100 just four days after release, and by July 3, they had already clinched their first music show win on M Countdown—an exceptional feat for any rookie.
Parallel to Allday’s rise, the K-pop Demon Hunters OST—produced by Teddy, Kush, 24, Vince, ido, and Danny Chung—landed like a bombshell. Featuring fictional groups Huntrix and Saja Boys, and choreography by famed dancer Leejung, the album stunned the industry:
- #3 on Billboard 200
- Golden peaked at #23 on the Billboard Hot 100
- Your Idol hit #1 on Spotify Daily Top Songs in the U.S.
These achievements cemented The Black Label’s evolution from a behind-the-scenes creative hub to a mainstream, chart-topping machine.
Laying the Foundation
While 2025 may be its breakout year, The Black Label has been building momentum for a while. In April, girl group MEOVV earned their first M Countdown trophy with the funk-infused Hands Up, dominating Melon’s Hot 100. IZNA, formed from I-land 2, followed suit in March with Sign, a track also crafted by Teddy.
This string of wins reflects a clear strategic pivot: more transparency, fan engagement, and multimedia presence, rather than the mysterious aura of early MEOVV days. Allday Project blends mass appeal with elite performance, and The Black Label’s signature hip-hop and R&B style continues to win over fans globally.
“After BLACKPINK exploded internationally, Teddy’s sound became the signature brand of K-pop to global listeners,” an industry insider told Allkpop. “The K-pop Demon Hunters soundtrack only reinforced that image.”
Riding the Wave with Somi and BLACKPINK
Riding high on this momentum, Jeon Somi returned with _Extra_—her first comeback in a year—while BLACKPINK made a fierce reentry on July 11 with Jump, a track produced by Teddy and 24. The results were instant:
- #1 on iTunes in 47 countries
- #1 on the iTunes Worldwide Song Chart
- Top 3 in the U.S., Top 4 in the U.K.
These milestones prove that The Black Label’s formula is not only sustainable—it’s scalable on a global level. With hit debuts, record-breaking OSTs, and global comebacks, The Black Label is no longer in anyone’s shadow. It’s setting the pace—and perhaps even the future—of K-pop.